The History of Durgol
durgol is a Swiss quality product and a pioneer in the field of descaling since 1951. As a Swiss family business, Düring AG remains faithful to its location in Switzerland for development and production. Düring AG wants to become number 1 in the world when it comes to descaling products.
A family business with tradition since 1951
More than 65 years ago, Maria Düring-Keller, the grandmother of the three current owners of Düring AG, came up with the decisive business idea when she was cleaning stubborn limescale from her toilet, bathtub and taps. She developed a very effective descaling agent herself - this was the birth of the durgol brand. The entrepreneur went on an advertising tour by car and was not afraid to clean the toilets of potential customers himself in an elegant dress with hat and veil.
Swiss ingenuity
In 1963, her son Walter Düring-Orlob joined the company and gave it new impetus. He not only designed the company's first professional filling machine, but also developed a new type of descaling agent with unique corrosion protection, making it possible to descale metal objects since 1968. The new product - now known as durgol universal - quickly became the Swiss market leader.
The secret of success
Swiss, reliable and leading in quality - that is what durgol stands for.
Since 1951, durgol products have been continuously developed to meet high standards of efficiency, thoroughness and environmental friendliness. The portfolio, based on the proven universal descaler, has been supplemented with special descaling agents for household appliances and cleaning agents that offer additional benefits in addition to descaling.
1980
Walter Düring succeeded in making an important invention in 1980 with the WC-ENTE, which revolutionized toilet cleaning and achieved world fame. The first recipe came from his wife (Vera Düring). Further variants and product forms followed over the years. Since the sale of the trademark rights to WC-ENTE at the end of 2008, Düring AG has concentrated entirely on its core activity, descaling.
The company is still owned by the founding family. The third generation now occupies the position of the board of directors and is still strongly present in daily practice. She carefully ensures that basic values such as Swiss quality and reliability are retained in the corporate culture in the future.
